INK BIG is a New Zealand based company specializing in Large canvas printing and stretching. The quality of their craftsmanship is second to none. I can attest to that being a customer myself.
Dave Lashlie, the founder of INK BIG came to see me one fine day and we happened upon talking about logo design. I actually wasn’t aware of INK BIG’s logo, but when I first saw it I knew something had to be done. No disrespect to Dave, his vision is printing and he is also a keen photographer, but he is the first to admit that design is not his strong point.
He asked me to take a look at his branding (see the original logo above) and I was more than happy to oblige.
My first concept was to use a pallette that resembled the inks found in his top of the line Canon printers. What with INK in the name and INK-jets being a large part of the business this seemed like the logical route. I also had the idea to coin the phrase ‘Think Big”…by dropping out the ‘Th’ before the ‘INK’ creating a play with the company name and it’s roots. Dave kinda liked this, but he really wanted to keep the trademark splatter that his old brand and his customers had grown accustomed to. Fair play.
After several attempts of trying to ‘re-create’ and ‘update’ the old style logo, it was time to start afresh…trying to invigorate an already not-so-good logo wasn’t my best idea. So with that in mind it was simply a case of combining a fresh, grungy splatter, a font with an edge to it and keeping the slogan ‘Bigger is Better’ to maximum effect. My choice of colours were print related Cyan, Magenta and Yellow. with the predominant colour closest to the red of the original logo.
When I sent the logo design over to Dave, I honestly thought he wouldn’t like it. Never under estimate your client. He LOVED it! (that is pretty much verbatim from his email by the way).
Another happy customer.
