I have to say I am somewhat of a regular customer at Empire Espresso – my local and might I add, awesome coffee shop!

These guys make the best coffee in…well, I’d have to say the whole of New Zealand! The industrial feel they have going on inside with stark white walls, black furniture and chrome fittings together with the modern art on the walls that is rotated every couple of months from a private collector it is like nothing you have seen before and really does offer an escape to the regulars who drop in every day. They also have an incredibly intimate, friendly, down to earth and social vibe going on amongst the staff and customers that is as addictive as the coffee they serve. No wonder I am there most days!

Late last week, after all the customers had all left for the day and the sun was going down, we got all the staff together for a group photo. While they were chatting amongst themselves I created a clear vision in my mind of what I wanted, and was able to catch the look and feel of the establishment perfectly with the half closed look, upturned chairs and everyone just being their cool selves.

Although nobody wanted their photo taken that day, I managed to put everyone at ease by creating a more relaxed environment. One of the challenges of being a photographer are the sometimes sceptical subjects I am asked to shoot, but by kicking things back a notch I am generally able to get the exact images I want. Needless to say, the Empire Espresso team had nothing to worry about and when I presented the proofs them the next day they were thrilled!

If you’re ever in the area, be sure to drop in for a chat with Zoe, Jamie and the gang, sample the delights of their amazing coffee and see the new 1.5m print of the team which now hangs on their wall…

I must say, I am very lucky to have such a diverse job. One day I am designing and illustrating posters for an upcoming project in Hollywood, the next I am creating logo designs for a new business venture and on others I am capturing newly married couples on their wedding day. There is no real favourite for me; I enjoy the whole process.

In the latter part of 2010, PS Studio DPI will be undergoing some changes in the name of making life easier (which we all like!!). From now on I will be delivering examples of my work through only one Facebook Fan page – PS Studio DPI. (http://www.facebook.com/#!/pages/Te-Awamutu-New-Zealand/psstudio-DPI/335361606197?ref=ts) I encourage you all to ‘Like’ this page which will be a good source to view my latest work.

I would also like you, my fans, to tell me what you’d like to see more of over the coming months. Do you prefer photography, work in progress designs or would you like to see more new business logos and designs and how branding can shape your business personality? There will also be upcoming competitions to register for and opportunities for you to become a part of my work. Watch this space!

I look forward to the new challenges in latter 2010 and would like to thank you for your continued support over the years.

Keep reading, and till next time…

Paul.